Social media marketing has transformed the era of marketing. The trends of social media marketing are growing and changing day by day.

Here in this article, we will understand what Social Media Marketing and 50 social media tactics can be useful in the year 2022.

What is Social Media?

Social Media term is basically a computer-based technology that facilitates the sharing of ideas, thoughts, and information through virtual networks and communities.

Social Media gives users quick technology communication through content, personal information, documents, photos, videos, etc.

What is Social Media Marketing?

Social Media Marketing is also known as SMM. It refers to the use of social media and its networks to promote a company’s products and other services.

Social Media Marketing helps companies engage with their existing clients and make new ones.

How does Social Media Marketing work?

Hacks that were working in the year 2006 will not work in the year 2022. 

Social media is a critical part of how people in most walks of life communicate; a key part is how social media works.

Not all Social media platforms are acceptable for your business, you need to be selective while choosing them.

Social media is used for three major reasons -:

• Share news or some information on particular topics.

• To share personal updates.

• Market a specific product or service.

50 Social Media Tactics in 2022

Facebook Tactics

• Monthly, Facebook has 2.7 billion active users worldwide.
• Every six seconds 1 new Facebook profile is made.
• Above 74% of users on Facebook check their accounts every day.
• Above 300millions of pictures are uploaded on Facebook every day.
• Facebook is the world’s Third most application installed.
• More than 1.8 billion people now use Facebook groups every month.
• 36.9% of the total world population uses Facebook every month.
• It is also used to read news and there are above 43% of people use it for reading news.
• 60.6% of social media users use Facebook.
• Facebook generates more than 4 million likes every minute.
• 85% of smartphone users have Facebook apps.
• More than 350 billion photos are posted on Facebook.
• There are more than 200 million businesses on Facebook.
• The average engagement rate on a Facebook post is more than 3%.
• 44% of users admit that Facebook influences their shopping decision.
• The average organic reach for a Facebook post is 6.4% of the page’s total likes.
• 96% of B2C marketers and more than 91% of B2B marketers use Facebook Ads for promotion.
• More than 53% of Facebook users are male and above 44% of Facebook users are female.
• Adding CTA (Call to Action) button in your ad post will help you to boost your conversion by 2.85%.
• 71% of shoppers feel they see relevant video ads on their Facebook profiles.

Instagram Tactics

1. On Instagram, you can use search and explore functions to find great content.
2. It will celebrate its 12th birthday in the year 2022.
3. Instagram is the 7th most viewed website in the world.
4. Instagram is the 4th most used social media platform worldwide.
5. There are more than 1.22 billion people using Instagram every month.
6. Instagram is mainly used by the audience of 18 – 34 years.
7. Instagram is GenZ’s favorite Social Media Platform.
8. Male and female audiences are split equally.
9. Most of the Instagram users are from India.
10. Daily active users of Instagram stories are 500 million.
11. There are above 70% of people who watch stories on Instagram on a regular basis.
12. Daily above 100 million photos is posted on Instagram.
13. On average, the engagement rate for all the post types is 0.83%.
14. Longer captions get great engagement.
15. 100 million Instagram users launch and watch live videos on Instagram.
16. Daily 4.2 billion posts are liked on Instagram.
17. Post with location-tagged gets above 79% engagement.
18. 69% of the budget is spent on Instagram marketing.
19. Instagram’s advertising audience grew by 20.3%
20. Video ads have 3X more engagement than photos.

LinkedIn Tactics

1. There are above 3 professionals joining LinkedIn every second.
2. More than 172800 users join LinkedIn every single day.
3. Professionally relevant people prefer LinkedIn as their first choice.
4. More than 2 million posts, articles, and videos are published on LinkedIn.
5. 16% of LinkedIn users actively share posts daily.
6. 36000 skills are listed on LinkedIn.
7. LinkedIn pages with complete information get 30% more views weekly.
8. Every minute 4 people are hired
9. The content that is more than 1500-1750 words gets a good boost on LinkedIn.
10. Professionals prefer using LinkedIn compared to other social media platforms.