Meta Descriptions are helping guides for search engines. They help search engines understand what the topic is and why your targeted keywords and phrases keep appearing. Google uses these meta descriptions as snippets when people are searching for a specific keyword.

The length of a meta description should be less than 150 or 160 characters, this should be done for SEO purposes.

• Content

We all know content plays a vital role in SEO Copy-writing, the major reason for searching in Google is to end up with a result of valuable and useful content. Content can be considered as images, videos, blogs, articles, etc.

What are things that you need to follow while creating content?

• Add Long-tail keywords to your content.
• Do keyword research well.
• Create relevant, valuable, and unique content.
• Understand your readers.
• Understand what your clients are struggling with and resolve their problems.

• Page Links

We must have seen several blogs and websites that are interlinked through some links, but how are they helpful for SEO?

Page links and interlinking tell the Search engines that your website is socialized and have some useful content for your viewers.

It is highly recommended that you should add links appropriately to your website.

How is copy-writing different from content writing?

Copy-writing is done to directly grab the attention of sales and content marketing might have different goals, it can be sales or different aspects such as engagement and brand awareness.

Copy-writing is more precise towards selling purpose and entirely to generate leads and captivate a new audience.

Our major motive is to grab the attention of your audience and make people aware of your website. SEO Copy-writing is a way of creating content that will also rank on SERPs and attract your viewers.

8 free SEO tools to drive traffic to your website

• Google Keyword Planner

Google keywords planner helps you to research keywords that are related to your business. You can get to know its volume, ranking, and estimates of the searches they receive and the cost to target them.

When it comes to free tools, for sure there are some limitations, but these limitations are fine if you are searching for top 10 results. Google Keyword planner will help you to get some top keywords, therefore it is considered to be one of the great SEO tools to drive traffic.

• Google Trends

Google Trends is well known for trending topics searched on search engines. It is a search trend feature that helps us to know how frequently a given search term is entered into google’s search engines. 

Here you can check daily trending topics all over the world. This data is very useful for marketers and that too free of cost.

• Google Analytics

Google Analytics is a free google analytics tool offered by Google to help you to analyze your website’s traffic. It puts several codes into the codes of your website and these codes record several activities of your users when they visit your website.

Along with few attributes, such as gender, interest, age, and this information is sent to Google Analytics when your user exists.

• Ahrefs Webmaster Tool

Once you signup for this tool, it will verify your website and you will be able to audit your website. This tool also suggests fixing the technical issues.

It helps to pull the top 100 keyword ideas for some specific keyword or phrase of over 10 billion keywords across the world.

• Keyworddit

When you want to raise your SEO game Keyworddit will be an accurate solution for you. It is a digital marketing tool that extracts long-tail keywords or seed keywords directly from the subreddits.

Here you will be amazed by its UX, as you will have to enter the subreddits and you will get related keywords in the auto-generated result.

• Google search console

Google search console is used by most of them to see which keyword is helping them to drive traffic to their website. Apart from this, it helps you to measure traffic and performance, fix related issues, and helps to rank your website on Search engines.

Google search console is a free service offered by Google to enhance your website’s presence.

• Grammarly

What do you think, why will your content rank on Google, or what are the requirements to make your content rank on Google. 

It should be good content, with good knowledge, language, and grammar, and for all these 3 problems there is one solution Grammarly.

A tool that will check the spelling, language, phrases, and quality of your content. So whenever you write a blog or an article or anything make sure you use Grammarly.

• Semrush

Semrush is one of the well-known online tools used for SEO auditing and online visibility management tool. To enhance marketing strategies Semrush has designed some eCommerce and enterprise solutions. Along with this, Semrush also helps you to find better keywords for your website blogs.