What is Facebook Marketing & How it is Useful for your Business?

In the beginning, Facebook was one of the entertaining factors or mediums for teenagers. Later day after day from small 5 years kids to 60 years adults started using Facebook as a source of entertainment. Facebook is one of the biggest social media platforms for marketing, entertainment, involvement, and technology. 

Facebook has 2.6 billion users and among them, 2.4 are active users. It is also considered that there is no better social media platform other than Facebook used for marketing.

Even though Facebook is involved in several scandals, it really didn’t affect its users, apparently, the user count increased day by day.

What is Facebook Marketing?

As mentioned above, Facebook is one of the strongest social media channels that allows businesses to market and promote their own businesses through this platform. Facebook marketing can be done with organic strategies and paid strategies.

Without any major investment, Facebook can develop brand value and attract a certain audience.

Why is Facebook Considered to be a Good Platform?

In digital marketing, there are a variety of channels for building communication with the audience such as social media, emails, search engines, SMS, etc.

• Global coverage

As per the analysis, 1.5 billion users visit Facebook daily, and 2.3 billion every month. There are more than 7 million active companies that create ads for their target audience.

• Highly targeted paid ads

With the help of Facebook, you can tailor your audience with certain limitations or criteria such as gender, age, income, location, etc.

• Integration is allowed with other marketing channels

In Facebook marketing, you can integrate with other marketing channels such as email marketing, SEM, mobile marketing, etc.

Benefits of Facebook Marketing

• Most of the population is spending enough time on Facebook

There are no such restrictions while logging in with Facebook, even a 10 years kid can create an account with Facebook. Apart from this, you can look for customers taking into account their interests, such as sports, entertainment, hobbies, etc.

• Increase in website traffic

With the help of Facebook, you can drive a huge audience to your website, this audience can be considered as a higher quality lead as they will be more genuine than the people who land on your page organically because they already know your company. 

• Variety in showing ads

Facebook provides several options to promote your ads in various formats, let it be textual or image-based ads. You get an opportunity to boost your post by turning it into an ad format. 

• Impact on SEO in a positive way

Some of the social media holders believe that social media influences search rankings. The likes and comments received on your post or your websites, help google to understand that people are interested in your brand which directly affects your ranking for a hike.

How to Set up a Facebook Marketing Page?

Nowadays kids are also used to social media and are aware of using these platforms easily, so creating a Facebook Marketing page is also as easy as you create a normal profile on Facebook or any other social media. 

But apart from this, your profile needs to look genuine, appropriate & reliable, so below mentioned are the steps to follow while creating a Facebook Marketing Page.

• Cover Image and Profile Picture

It is always a worry like what to keep as a profile picture when it comes to our personal profile. But when it’s about your company you don’t need to think much and we can just upload our company logo over there.

Now I guess you are sorted with the concern of setting a profile picture, now let’s move on to the cover picture. 

This has to be taken care of by your creative team. Your cover picture should be so attractive that the target audience will get connected to it. It should be related to your company’s services so that the visitor will get an idea about what your company is doing.

• Details of your company

The “About” section of your company is always visible to your customers whenever they visit your website. So it is necessary that you add something extraordinary in your About section. 

This doesn’t mean that you have to include every detail about your company, you just have to be smart, short, and quirky.

You can write about your USP (Unique selling point) and details about your services in the brief description section.

• What your post should include

Your post should be as simple as the one which you post on your regular profile. While doing Facebook marketing, you need to be sure that the posts you create are up to the mark because the person who has liked or followed your page is going to view that particular post. This can create a great impact on your branding. 

As per the Facebook insights, it is believed that there is a particular time period when you can get a good reach. So for that, you need to check your insights and post your content. There are a few things that you need to keep in mind when you are posting on your profile.

• Makes sure you do branding in your post
• Make it informative and attractive at the same time.
• Create crisp and short content.
• To get high traffic, upload pictures and content daily, rest after some research you can decide what is the right time to post for your target audience.
• Add links to your website and blog posts.
• Special offers and coupons should be given.

• Statistics

Facebook Marketing gives you detailed insights, this will help you to understand what your audience likes and what you need to post further.

Further, once you start using the profile you will start exploring new things in it, apart from this there are a few more things that you can do while setting a page.

Types of posts on Facebook

• Infographics

Infographics are basically the one that includes an ample amount of content and limited text. These infographics are considered to be captivating for the viewers of your profile.

But why?

Because here they get the explanation in detail, with images and relevant content included in it.

• Videos

Facebook is one of the best sources to promote videos, a while ago YouTube said that the videos over 500 years of videos are viewed daily on Facebook. So here you will get an idea that how often people watch videos on YouTube. 

There are a few things you should keep in mind while creating or posting a video

• It is necessary to engage your viewers in the first few seconds so they can remain constant till the end.
• A review of your product and your product-related details can be appreciated by your viewers.
• Avoid putting logos in the video.
• Keep your videos between 60 – 90 secs, because short videos are more likely watched by the viewers.

• Images

As per recent research, it is said that 180% of more people are attracted to images posted on your website. 

• Use captivating and catchy images which are relevant to your services.
• Make sure your image is not blurred.
• Keep the description short and crisp so people don’t face any difficulty understanding it.

• Ask questions

People are so interested to answer quizzes, riddles, or random questions, apart from this creating questions as your post will also help you to engage your customers and increase the likes and comments for the same.

Facebook is not just a powerful but also a tangible medium, no matter what is your company. There are no such efforts required for doing the Facebook, campaigns Once you start exploring different options you will start learning about it in detail.