B2C Lead Gen in India is Broken – Here’s How to Fix It

Let’s be real—B2C lead generation in India is a mess. Companies waste lakhs on ads, collect junk leads, and struggle to close sales. The problem? You don’t need more leads—you need the right leads.

Here’s why your lead generation is failing—and how to fix it.

1. Stop the ‘Spray and Pray’ Method

Most brands target everyone and hope for the best. Instead, focus on:
High-intent keywords (e.g., “Buy health insurance online”)
Retargeting ads to bring back lost visitors
Interactive forms that qualify leads before passing to sales

2. Your Ads Get Clicks, Not Conversions

Clicks don’t pay the bills—conversions do. Fix your ads by:
Speaking to pain points (“Save ₹10,000 on insurance, not ‘Get a Quote’”)
Adding urgency (“Only 3 slots left for our investment webinar”)
Pre-qualifying leads before they hit submit

3. Lead Forms Are Too Long

Nobody wants to fill a job application just for a freebie. Keep it short:
Ask for only name & email first
Use WhatsApp opt-ins instead of long forms
Follow up later for more details

4. You’re Ignoring WhatsApp – India’s #1 Sales Channel

Indians check WhatsApp, not emails. Use:
Automated WhatsApp replies for instant engagement
Personalized offers instead of generic email spam
Voice notes & videos for a personal touch

5. You’re Not Nurturing Leads—You’re Just Ghosting Them

Most leads don’t buy instantly. Keep them engaged:
Day 1: WhatsApp + welcome email
Day 3: Testimonial or case study
Day 5: Limited-time offer
Day 7+: Remarketing ads to remind them

Ready to Fix Your Lead Gen?

B2C lead generation isn’t about more leads—it’s about better leads. At MDS Digital Media, we help businesses get high-intent, conversion-ready leads—fast.

Want better leads? Let’s talk.
Book a free strategy session today!