SEO and Types of Search Engine Optimization

Search engines help internet users to get accurate search results, and to get better results every website should be optimized as per SEO criteria. Search engine optimization is a kind of process to improve the quality and quantity of website traffic from search engines. SEO basically focuses on unpaid traffic more than paid ones. 

Have you ever imagined how does SEO works, what is the magic behind all this, when you are searching for something and you just type of speak on your search engines how do they collect accurate data?

Let’s talk about Google, Google is a search engine and it has a crawler that goes around and gathers information from different websites that could be useful to answer the question. The crawler collects all the 1s and 0s back to the search engine which helps to build an index. This index is later fed into the Google algorithms that try to match the data with your query.

There are three types of SEO you need for a well-rounded organic search strategy: on-page SEO, technical SEO, and off-page SEO.

By breaking down your strategy and thinking about SEO as these three categories, it will be much easier to organize and execute your optimization plans.

So let us understand, it in detail and what are the types of SEO

Types of Search Engine Optimization

• Technical SEO

The name itself implies its meaning, Technical SEO technical parameters that help to affect the visibility of a website in search engines.

Technical SEO refers to server and website optimizations that help search engine crawlers and index your website effectively. To be honest, technical SEO is a broad field, covering everything from the sitemap, Java Script, keyword research, etc. 

The search engine gives some extraordinary treatment in search results to a website that displays certain characteristics. 

Important Technical SEO Guidelines

• Technical SEO checks and optimizes your robot.txt to make sure that search engines can access your website.
• Technical SEO helps to optimize your site and URL structure.
• Increase the page speed that will help to load it quickly on desktop and mobile.
• Create an XML sitemap and submit it to search engines.

• Off-Page SEO

Off-page SEO is all about promotion. While the previous SEO types concentrated more on the website infrastructure and content, off-page SEO has to do with techniques you can use to promote your website on the Internet.

Websites that are popular are more likely to rank higher on Google than less popular websites.

The most important off-page SEO methods are Link building and Brand Promotion.

• On-Page SEO

The practice of optimizing individual web pages in order to rank higher and earn relevant traffic in search engines is known as On-Page SEO.

On-Page SEO refers to the HTML source code and content of the page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

One of the most important parts of On-page is to make sure that your content is informative and useful for your viewers. 

Cleaning up the URL structure and having an ordered naming system for various similar pages that fall under one category, choosing images that are not too big while writing descriptive file names, etc. are just a few other on-page SEO techniques.

• Content SEO

Content SEO is considered a subset of on-page SEO. Content SEO is all about making your content better with great quality information.

Because this is a very important SEO success factor, it is considered by many as one of the types of SEO. In many cases though, you can find content guidelines under on-page SEO, which is also a correct approach.

Publishing great content that users love and search engines can understand, is the winning combination.