Search Engine Optimization is abbreviated as SEO. To know more about it In simple terms, SEO means the procedure of improvising your website to increase the visibility on searches that are relevant to it. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

• SEO Improves Your Site’s User Experience

Knowing what your target audience is looking for is one of the major things in SEO. This is not one time exercise because the demands of users keep changing from time to time. In case they do not find what exactly they want and might be struggling to find their requirements then they possibly will leave the website soon or might not return back. Even Google keeps reinventing the way it finds and populates search information on its SERPs and has now become an answers site after understanding what its users want from it (the requirement to visit a site is fast-waning as you can find all the information you need on a SERP itself).

The major task of Google is to monitor the user’s behavior, which includes the time spent on a particular website, the time spent on a page, and also monitor the bounce rate. 

Even if you are ranking at the first page or first position, you can fail to stay constant due to this mistake. 

• SEO Increases Brand Visibility 

A constant rule of SEO, the more you show up on the top ranking on SERPs, the more attention or responses you will receive from your viewers. Therefore it’s necessary to raise your brand value by promoting it on social mediums and providing discounts. To sustain Online buzz about your brand, SEO plays a vital role, which in turn helps promote brand recall. With SEO, you can craft a definitive, standout brand voice that will help you connect with the user demographic you have in mind.

• SEO Builds Brand Credibility and Trust

Being featured among the top search results on Google means that the search engine considers you as a relevant, useful and genuine source of information/content and prefers you to other sites that are in the running. SEO helps establish the authority of your site through various practices like getting backlinks from other reputable sites in your field, optimizing on-page content, identifying crawl errors and broken links, improving your site’s user experience, etc. 

Guiding a Google user for your site is one thing and sustaining it on it is another important thing.

For all these SEO helps in achieving these goals while also working wonders for your brand’s credibility and reliability. But you will need patience for it, as it is not going to happen overnight, it takes time to rank through SEO.

• SEO is the Largest Source of Site Traffic

One of the best ways to engage inbound marketing is SEO. When users search for something that is related to your niche, domain, or industry, they know what they want and are actively seeking information/leads. SEO helps target a specific demographic and bring in quality traffic to your site while not being intrusive or annoying like TV ads or telemarketing. SEO is considered to be customer-centric and can help you to target specific target audiences. If you don’t know then let me tell you that Google is one of the most popular Search engines that is handling approximately 63000 searches per second. This means that anyone with a desktop or smartphone and an internet connection visits the site to find answers to their search queries at least once each day. 

The no. 1 organic search result on a Google SERP receives 32% of clicks while the top three organic search results get 75% of all traffic. With SEO, you can reach out to those who are looking for what you offer in an efficient manner. Various reliable studies have found that it is responsible for bringing in 53% of site traffic, making it one of the top benefits of SEO. 

• SEO Provides You Great Insights

SEO comes with great insights into your customers, including the times of the year, month, or day they are most active, the regions from which the most traffic originates, the language they use while searching online for information, etc. You can use the Google Keyword Planner to know the keywords that are most relevant to your business or niche, Google Analytics will tell you a lot about user browsing behavior, their interests, etc. This will not just help you to plan your SEO strategy, but also help you to know the changes in user’s requirements and behavior.

Today’s SEO is considered to be an essential part of marketing strategy, it provides several benefits that no other digital marketing tactic can provide. So if you want to rank your website, SEO is highly recommended!