The whole world has just ventured into the advanced world, in such a case assembling a profession in Digital Marketing resembles the cherry on the top. 

While surfing on the internet, you go over different things like some cool and interesting images, here and there helpful in some cases, disturbing advertisements, some popular recordings, some incredibly composing online journals, portable applications, and so forth. Do you actually wish of making any of these? If your answer was in the affirmative, then congrats you have made your career choice and that is a Career in Digital Marketing.

We know the first question arising in your mind is, “What is the scope of Digital Marketing?” so here in this article let’s understand what are career opportunities in Digital Marketing.

Career Opportunities in Digital Marketing

• Digital Marketing Manager or Digital Director:

You can say that this is one of the highest positions in the field of Digital Marketing. And to be one of them, you at least have 5-7 years of experience in Digital Marketing. The Digital Marketing Manager/Director looks after the overall marketing development, devising strategies that will drive more traffic, undertaking digital marketing campaigns, making improvements to the website and updating it regularly, etc.

• UI/UX developer & designer

Whenever you visit a website, the very first thing that grabs your attention is how easily you can access the website and the designing or alignment part. SO the UI/UX is the department that is responsible for those amazing websites. Usually, the terms web designer and web developer are used interchangeably but the role of a web designer is versatile and the one of a web developer is a bit specific. After acquiring this position, you’ll be responsible for designing, coding, and modifying websites making them appealing and user-friendly. The most Prior knowledge one should have while applying for this position is of JavaScript, JQuery, HTML, CSS, and web programming.

• Social Media Manager

To acquire a job in social media seems to be one of the coolest jobs, but this job is not just about Facebook and Twitter, there is a lot more to it. A social media manager needs to keep a check on the latest social media trends and plan strategies accordingly, apart from this you will also have to co-ordinate with the content team and client servicing team on regular basis, and this is not it, you will have to create some quality content or videos, etc. And if you ask what will be the requirement for this job, then I won’t hesitate to say that you need enough knowledge about social media and enough amount of creativity in you.

• SEO Executive

A well-designed website will be of no use if the company does not have people who can promote it and thus the company hires SEO executives who make sure that the company’s website is all over the web. SEO executives are none other than the ones who are responsible for getting traffic on the website and improving the website ranking on Google. 

The major task of SEO executives is to make sure that the content on the website is search friendly & user friendly, conduct keyword research, research about SEO tools, builds site maps, submit them, etc.

• PPC Expert

Have you ever noticed that there is a constant pop-up of ads on some of your social media pages, sometimes they are useful, and sometimes they are irritating? And these ads are created by PPC Experts. They generate tremendous leads for the company, therefore their demand is rising daily. The job profile of a PPC/SEM expert, they are supposed to manage PPC keywords, split ad groups, refine landing pages, generate reports, provide suggestions for ad copies and graphics, etc.

So if you opt for this job profile, then you need to have a good knowledge of all these things.

• Content Marketer/ Writer

Have people appreciated you for your writing skills, and do you feel that whatever we usually get on the internet. Then you should surely switch your job profile to a content marketer content writer or copywriter. 

Responsibilities of a content marketer include creating content that has all the qualities of going viral, making sure that the content is promoted well through SEO, coordinating with other teams, incorporating their inputs in content, following content trends, etc. To get into content marketing you will need an impeccable knowledge of the English language along with a lot of creativity.

Connect with MDS Digital Media to know the latest opportunities open for you.

These are the basic roles that can be taken by any individual who wants to build up their career in Digital Marketing. So what are you waiting for, take your step ahead and enhance your job profile?