If you are willing to spend your money on ads to interact with your target audience, then it’s better you spend it somewhere you get over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700% return on investment.

Google Ads was initiated in the year 2000 and within 2 years it became the most popular website in the world. Earlier Google Ads was known as Google Adwords later after some branding it was renamed Google Ads in 2018.

Definition of Google Ads

Google Adwords (also known as Adwords) is Google’s advertising platform and the largest online advertising platform in the world. With Adwords, companies of all sizes can advertise on Google and the Google Ad Network.

So after looking at this definition, several questions must have arisen in your mind, such as what does this exactly mean? What are ads on Google look like? So here in this article, let us understand it in detail.

Why Google Adwords?

As mentioned above Google Adwords is the most popular advertising platform for businesses of all sizes.

Google Adwords is an inexpensive way to get into the advertising game. To initiate with Google Ads you don’t need to have a huge budget, you can start with what you are comfortable with. 

Another reason that Google AdWords is considered to be a better option is that they are specifically targeted. With the help of Google Ads, you can set up ads to be shown only in certain cities and locations, making this advertising option useful for field service companies that cover a certain area.

You only pay when someone interacts with your ad, you can get a better sense of where your advertising dollar is going. With the right Adwords setup, you can track when someone phones you or fills out a contact form on your website because of an advertisement. This type of measurement offered by Adwords allows you to make better decisions and be more strategic with your advertising spending.

Types of Google Ads

• Search ads

One of the most common ways to advertise with the help of Google Adwords is through Search ads.

Now, what are Search Ads?

Search ads basically appear on Google’s search engines when people are searching for the services you offer.

Here the advertisers target keywords or terms that are commonly used while searching so when someone searches these terms, the advertiser’s ads appear.

In this type of ad, the advertiser will only pay if somebody clicks on your ad or contacts your firm with that link. This means you don’t need to pay unless someone interacts with your website.

This kind of ad is specifically for your target audience who are looking for the services that you are providing.

This can be considered to be the most preferred way to communicate to engage your target audience compared to the traditional advertisement.

• Display Ads

Display ads are the ones that help you to promote your business online when people are browsing the internet, or watching videos on YouTube. These type of display ads reaches 90% of Internet users all around the world. 

Similar to search ads you can choose to pay per click or you can pay when the visitor views your ad.

• Video Ads

Video ads are for sure for the websites that deal with videos, such as YouTube. You must be aware of the ads that appear before playing a video or in between. These ads are called video ads. It is also possible to advertise on YouTube with the help of text and display ads.

Here also you can pay when someone interacts with your ad or you can also pay when someone clicks n your ads. Similar to display ads you can appear in certain categories of videos or target your audience on the basis of their preferences.

Basic principles of Google Ads

• You can pick keywords that a searcher uses frequently to search on SERPs. Later create an advert that will appear on the SERP based on those keywords.

• You are not just the one who wants to serve adverts, your competitors can bid for the same search term.

• If you want your ad to appear at all, you have to bid against other marketers on how much you’re willing to pay Google Ads every time a searcher clicks on your ad.

• The more you pay per click, the more likely your ad will appear in the search results (which is why paid search is often referred to as PPC, which stands for Pay-Per-Click).

• However, and this is big, however, unlike other real-time bidding models, it’s not just the highest bid that is taken into account. To determine how high your ad appears up the SERP and whether it’s shown at all, Google will assign it something called an ‘Ad Rank’.

• One of the topmost benefits of Google Adwords is that it works faster than SEO. Both of them are search engine marketing strategies to generate traffic, but as per the research, Google Ads is considered to be working faster compared to SEO.

• The reason behind being faster and effective is you can focus on multiple keywords at a time and turn off and start the campaign whenever you want. Apart from this ads that appear on the top of the page get visibility quickly.

If you are still wondering if Google Adwords is worth spending money on, it is better to initiate with a small amount and later double the price if it seems appropriate for you.