Introduction to Pay Per Click – Complete Guideline

Your Brand can reach millions of people around the world, and this can be done easily in just a few minutes. This can happen with the help of PPC (Pay Per Click) marketing. This type of marketing can be done to capture a huge reach and reach some specific audiences.

It is believed that investing in PPC can bring a great return to your business, and to be honest it can also lose your money if the tactics are not used properly.

So here in this article, check out the detailed guides of the strategies and tactics that can be used while working for Pay Per Click.

What is PPC (Pay Per Click) Marketing?

If you have heard about paid search then you must be familiar with PPC which stands for Pay Per Click. Here the payment is done only when someone clicks specifically on your ad. This type of advertisement is much better than paying per impression.

Pay per click is a common and bit complex advertising model in Digital Marketing. This allows the advertisers to display their ads on SERPs, social media pages, and other websites, where a fee is paid whenever their ad is clicked.

While browsing some websites on Search Engines, you must have seen several ads around and those ads are displayed by Google. Sometimes we find the ads captivating and we click on the same, it will redirect us to the product’s website or the service providers page. Here the service provider will have to pay a small amount to the search engines.

How to do PPC Targeting?

There can be different targeting methods used by the people who are already doing Pay Per Click. But one of the most relevant and well-known targeting methods of doing PPC is “Keyword Targeting” and “Audience Targeting”.

• In the process of Keyword targeting the advertisers may bid on a specific keyword and utilize them in their ads. For example – A Digital Agency in Mumbai will bid the word “Digital Agency Mumbai”, “Digital Agency”. 
• When it comes to audience targeting, you target your viewers as per their location, device, age group, and other such criteria.

Where do these Paid Ads appear?

• Text Ads

While searching on SERPs you must have seen “Ad” written at the top of the website link. These are the paid ads in text, below mentioned is the example for the same.

• Shopping Ads

Shopping Ads are also known as Product listing ads, these types of image-based ads are listed by different types of mechanisms. These ads appear in carousel format at the top of the search pages. Below mentioned is an example of the same.

• Local Ads

If you search for some nearby places specifying the location then you will see the ads in the local pack.

Benefits of PPC Marketing

Every type of marketing has its pros and cons, and pay-per-click advertising can be considered to maximize its strengths and reduce its weakness.

• Once the Ads are improvised soon they will reach your target audience.

• They are said to be highly targeted like you can be extremely specific about who will see your ads on Google.

• Easily track the success of your campaign and measure your ROI.

• Paid ads are prominently displayed with the potential to reach a large audience.

Steps of starting PPC marketing campaign

• Fix the budget

If you are at your initial stage of doing a PPC marketing campaign, then you need to set a budget as per the requirement. Once you are all set with finalizing your budget, you can spend that on daily basis. Budget is one of the important parts of creating a PPC Campaign because this will directly impact the success of your ads on SERPs.

Here you will get an estimation of how many clicks you can get as per your budget. 

• Figure out the type of campaign you want to run

As mentioned above there are various types of campaigns that you can run while doing PPC marketing campaigns. 

1. Search Ads

Ads that are shown on the top of SERPs are known as Search Ads.

2. Social Ads

Ads that run on Social Media Platforms such as Facebook, Linked In, Twitter are known to be social ads.

3. Remarketing Ads

The ads that target people who have already visited their website are known as Remarketing Ads.

4. E-commerce Ads

Ads on Google that are focused on selling products are known as E-commerce Ads.

5. Display Ads

The ads that are shown on the third-party website are known as Display Ads.

• Research your keywords

Keywords are one of the tools that you will use for targeting your audience, and keyword research can help you to improve your campaign. 

When you have an idea about your viewers like how they search for your product or services, then you need to narrow them down.