Outbound marketing is a kind of marketing where a large audience is targeted with various marketing strategies and techniques. These techniques include Digital and traditional Advertising, Pop-ups & Under Pop-ups, Content syndication, cold calling and emailing, etc. This type of marketing is interuptive and it pushes itself at the audience even when the audience wants it or doesn’t want it. 

So here in this article, let us understand what are the different types of Outbound Marketing Channels and their strategies.

Types of Outbound Marketing Channels

• Traditional Advertising

Traditional advertising is also known as an Interuptive form of Marketing that helps businesses to reach their target audience wherever they are and whenever they want. There are different types of Traditional Advertising such as Billboards, Magazines, Newspapers, Radio, Television ads, Direct Mailing, etc.

The traditional way of marketing reaches a large audience, they are the ones who can be or cannot be interested in the advertisement. Traditional Advertising is also known as above-the-line (ATL) advertising because this type of marketing is all about marketing above the line. 

• Digital Advertising

Basically, Digital Advertising is the practice of delivering promotional content to its target audience through digital channels. This includes mediums such as social media, affiliate marketing, mobile applications, search engines, etc.

But these ads are targeted and data-driven ads reach every consumer at every stage. There are some similarities between Traditional Advertising and Digital Advertising, eg. Traditional advertising communicates through mediums such as Newspapers, Magazines, Billboards, etc, Digital Advertising is done through online mediums such as Google, YouTube, Facebook, etc.

• Cold Calling

Usually, people get confused between the method of cold calling and the definition of cold calling. The cold calling process includes calling some random people and explaining to them about the process and your company’s product. But when it comes to the definition and the actual meaning of cold calling, the person should interact with the person or customer who is not even aware or willing to buy your product. So calling this type of customer is known as cold calling.

• Email Marketing

Email Marketing is a powerful way of marketing. It can help make your customers aware of your latest items or offers by integrating them into your marketing automation efforts. It can also play a vital role in your marketing strategy with brand awareness, lead generation, building relationships, or keeping customers engaged between purchases through different types of marketing emails.

Outbound Marketing tips

• Boost Social Media posts

Boosting a post is the process of extending the reach of a certain post that already exists on your website. While boosting a post, you have to pay a certain amount, Boosting a post is simply taking a post that you made, and paying a little to extend the reach of it. 

It won’t appear as an ad, but you can view it as a normal post. Boosting helps a post to reach the maximum amount of people.

• PPC Advertising

PPC Advertising stands for Pay Per Click Advertising, a model of Internet Marketing, where the advertisers pay a fee each time their ad is clicked. 

Basically, it’s a method of purchasing visits to your website, as opposed to endeavoring to “acquire” those visits naturally. 

Web index promotion is quite possibly the most famous type of PPC. It permits advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. Let’s take an example, if we bid on the keyword “PPC programming,” our advertisement may appear in the extremely best position on the Google results page.

• Video Ads

Video ads are one of the most engaging forms of Content Marketing. You can easily upload your videos on Youtube. 

• Email blasts with one-time offers and discounts

Email use is in fact still growing, despite the onslaught of social media. With the right email marketing capabilities, you can create an email quickly and send it just as fast.

When sending email blasts to new leads, including an offer of some kind. Perhaps a one-time discount for new customers. It really doesn’t matter what the offer is; people love free stuff. Receiving an unsolicited marketing email from a company can be frustrating, but when it includes an offer for something free, you’re much more likely to grab the recipient’s attention.