What is Inbound Marketing & Its Strategies

An action of promoting a business is known as marketing and marketing is segregated into different types such as Traditional Marketing, Outbound Marketing, Content Marketing, Social Media Marketing, etc. And one among them is Inbound Marketing.

Inbound Marketing is a way of marketing to find your potential customers even when they are not thinking about buying. This means Inbound Marketing helps to create a Brand Identity among your customers by using a combination of mediums such as Content Marketing, Social Media Marketing, Search Engine Optimization (SEO), etc. Inbound Marketing is a creative way to attract your customers. 

So here in this article, let us understand what is inbound marketing in detail and its required strategies for your business.

What is Inbound Marketing?

Inbound Marketing is a strategy to attract customers by creating quality content, which will help to pull people naturally. The content provided by inbound marketing is attractive, educational, entertaining and usually loved by the audience. When your audience loves the content, they will naturally make their future decisions by taking your company in mind. 

Inbound Marketing helps to improve the website’s conversation rates and is cheaper compared to Outbound or Traditional Marketing. Because Inbound Marketing is all about brains and strategies, nothing to do with your budget. According to the studies it is said that inbound marketing has helped various companies to increase their conversion rate by 6% to 12%.

Facts of Inbound Marketing

• Inbound marketing costs 60% less as compared to outbound and other Types of Marketing. So you need not waste money on unwanted marketing tactics.

• As per the studies, 61% of consumers search for their requirements online, so when you provide relevant content on your website you are allowing your users to find your business.

• Also, 90% of customers enjoy reading your attractive content delivered to them. 

• 78% of startups or SMEs can attract new customers using social media. 

• With the help of Inbound Marketing, you can almost double the conversion rate. 

Problems that Inbound Marketing can Solve

• Increase Brand Awareness

According to the studies, 93% of consumers start to buy stuff by doing Online searches, by providing attractive and informative content, landing on the top searches on SERPs, and by staying active on social media platforms you can increase your Brand Awareness with the help of Inbound Marketing.

• Generate more leads with less investment

Inbound Marketing is a kind of long-term investment for your business. The content which you provide will remain on the website unless and until you do not change it. Here, the investment done is also less compared to the Outbound and Traditional ways for Marketing. But will help with more lead generation.

Inbound Marketing Strategies Required for your Business

The right inbound marketing plan can help your business scale. Overtime, it will generate qualified leads for you without much investments. Here are few strategies you can look into:

• Advanced Content Creation

Advanced content creation will help to increase your contacts as well as guide existing contacts to draw them into the funnel. This comes in many forms but some of the most common types include eBooks, tip sheets, whitepapers, how-to guides, and interactive calculators.

This type of content creation will include deeper stuff such as articles, Call-to-action (CTA) buttons, or similar stuff. It also includes tip sheets, Checklists, Info-graphics, Case studies, E-books, White papers, etc. 

• Keep an eye on Social media insights

Once you create social media pages for promoting your website, you need to check the insights every now and then. So that you will come to know what your audience thinks about your content and their responses. 

• Video Content

We could categorize video content under a broader category called “content publishing,” but like blogging and advanced content, video deserves a category all its own. Online video content has exploded, and it’s estimated that video traffic will make up roughly 80% of consumer internet traffic by 2021. There’s simply no better time than right now to use video as part of your inbound marketing strategy.

• Email Marketing

Email marketing doesn’t have to just be about delivering coupons and sale information. In addition to emails designed to drive traffic to your business, you can use email marketing to deliver unique content that your subscribers will enjoy reading or watching.