We are familiar with the words keywords, but there are different types of keywords such as Short tail keywords, mid-tail keywords, product keywords, long-tail keywords. And each one of them has its specialties. So today we will see what long-tail keywords mean.

Long-tail keywords are search terms with relatively low search volume and competition levels. Also, long-tail terms tend to be longer than most other keyword types.

Compared to other keywords, long-tail keywords show more specific results on the query. 

Let’s take one example here if you want to buy a sofa, you will search with the word “Sofa” (short tail keyword). After this, you will get a long list and types of sofa and there will be no specific type in it. But when you want to search for a specific type of sofa you will type “Camelback type of sofa (a type of Sofa and long-tail keyword). And once you enter this query, you will get this specific type of sofa. So this is how long-tail keywords work.

Now let’s understand it in detail.

Why are they called long-tail keywords?

Now if we see the graph above we can easily define that the words which are less popular and which provide some specific results are known as long-tail keywords. 

For example – Digital agencies – Short tail keyword; Digital Marketing Agencies in Maharashtra – Long tail keyword.

Why long-tail keywords are important for SEO?

• Less competitive

As the long-tail keywords are less competitive according to the graph compared to short-tail keywords. And this makes them rank easily on the SERPs (Search Engine Result Pages). That long tail keyword has a lot less competition than the head term “link building”.

This same idea also applies to Google Adwords (PPC). Long-tail can be cheaper to bid on than super popular head terms.

• A high rate of conversion

Long-tail keywords are long and specific, therefore on finding the specific result the audience can easily convert. This means long-tail keywords can convert easily and better compared to short-tail keywords.

Benefits of Long tail keywords

• Long-tail keywords are how you outclass the competition.

• Long-tail keywords are how individuals search the Internet.

• Long-tail keywords give context to all your content.

• Long-tail keywords have better change rates.

• Long-tail keywords assist you with positioning for single keywords.

• Long-tail keywords fuel your blog technique.

How to find long-tail keywords?

The easiest way to find long-tail keywords or to turn short-tail keywords into Long-Tail keywords is to Google them. Google recommendations can provide good examples of Long-Tail Keywords to find more keyword variations.

Also at the bottom of the SERPs, you will find some suggestions and at the top, there will be a section called “People also ask”.

How to integrate Long Tail Keywords in your post?

Long-tail keywords are the ones that every company requires. The reason why Long-tail keywords are needed is that the sheer volume of long-tail keywords is something that you can’t ignore.

• Finding The Right Long-Tail Keywords For Your Audience

Long-tail keywords have lower search engine volume, but this shouldn’t stop you from targeting those keywords. Don’t be tempted to target a “head” keyword with thousands and thousands of monthly searches. This is one of the most common mistakes website owners make when they are searching for keywords.

• Create Captivating Headlines

Some captivating headlines that are clickable headlines are the first thing you will have to do. Better headlines interest users and make your blog posts go viral on social media websites, but here is the catch. The primary long-tail keyword should be in your post’s headline.

• Understand Users Intent

As I mentioned earlier, SEO has evolved significantly over the past few years.

While search queries are still dependent on keywords, “user intent” is a relatively new thing that is constantly redefining the way search engines work.

Simply put, Google is more concerned about the search intent of its users, instead of solely relying on the keywords they are using.

• In-Depth Content

The idea is to create rich, comprehensive, and in-depth pieces that really answer the questions of your readers. If it is helpful for your website visitors, Google will take care of its high search engine position.

This becomes all the more important if you’re targeting long-tail keywords. As a general rule, your blog posts should be more than 1,000 words with practical examples, exclusive information, and actionable tips.

You need to be careful, and natural when you are creating or implementing long-tail keywords in your website.