Mobile Media Marketing
At this technologically inclined times, marketing needs to be at its peak and thus has to be resourcefully handy at the same time. Mobile marketing suffices these requirements in the best ways for both long term as well as short term campaigns and hence proves to be of utmost importance in the marketing field.
We at MDS entertain various methods of Mobile Marketing as follows:
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Bulk SMS
Bulk SMS is a legacy description for application-to-person SMS messaging services. This method targets a predetermined group of people who receive a large number of messages regarding certain services about their interests. This paves ways for an exceptional marketing strategy in ways that it reaches out to large targets.
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Missed call panel
This technique is used for the promotional purposes of various services. The contacts of the customers are captured and are reached out by the service providers which helps them to expand their business. In this, a consumer calls a number and hangs up and receives a call or an SMS regarding the service they provide. Most missed call activation campaigns are simply one-or-two-step processes. Once the customer gets to know about the service and the benefits they provide, they consider opting for the service, hence favoring the interests of both sides of the coin.
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IVR
IVR is Interactive Voice Response which allows customers to interact with a company’s host system via a telephone keypad or by speech recognition, after which services can be inquired about through the IVR dialogue. This method is a boon for one and all and plays a vital role in fulfilling the necessary targets.