At this technologically inclined times, marketing needs to be at its peak and thus has to be resourcefully handy at the same time. Mobile marketing suffices these requirements in the best ways for both long term as well as short term campaigns and hence proves to be of utmost importance in the marketing field.
Digital Media Marketing is the marketing of products or services using digital technologies on the internet, through mobile phone applications, display advertising or any other digital medium. The Internet plays a crucial role in this sphere since this strategy uses the internet to create, accelerate, and transmit product value from producer to a consumer terminal, through digital networks.
The designing of website and graphics involves typography, photography, illustrations, etc. This is done to make the websites look catchy and appeal to the users, which will further lead to an increase in the number of users as well as their activity on the website. This is hence the most basic and the most important part of marketing that lays the foundation for all other tasks.